Planter Box - Domain Name
Over the past two weeks, I have noticed my neighbors in the City of Burlington placing planter boxes on their balconies. This inspired me to start an e-commerce business selling planter boxes online, as I do not have a physical store.
To increase the credibility of my online business and make potential customers feel secure in buying from me instead of a local Home Depot or garden store, I plan to establish a strong web presence and choose a powerful domain name.
- Client
PlanterBox
- Category
Home and Garden Landscaping
- Date
2nd June, 2022
- Location
Burlington, Ontario Canada
Demographics:
The consumer demographic for planter boxes is primarily aged 40 to 80 years old, with a median age of 60. They are often retirees who either own or rent their living space, and have a hobby of growing and maintaining a garden.
These individuals are often ‘empty nesters’ who have strong relationships with their adult children and grandchildren. During the summer months, they enjoy spending time outdoors, reading, and socializing with their spouse, friends, and neighbors.
Planter boxes are suitable for people with limited outdoor space, such as those living in apartments or condos who wish to add greenery and life to their balcony, as well as for homeowners with large gardens who want to cultivate a bountiful vegetable harvest.
This demographic may be less tech-savvy than their adult children; therefore, online marketing campaigns should be directed towards the adult children of the consumer demographic to purchase planter boxes for their parents’ home.
Domain Name:
A good domain name should be short and concise, ideally with a call to action or specific keywords that will help it rank in search engines for the target demographic.
For example, I have selected the following two domains: “buyplanterbx.com” and “shoplanterbx.com.” These domains feature an immediate call to action – “buy” and “shop” – as well as the product that is likely being searched for, in this case, planter boxes.
The third domain, “planterbxburlington.com,” identifies the local target market/region of Burlington, Ontario. This domain will capture the attention of users searching for “Planter Box Burlington” or “Burlington Vegetable Gardens,” allowing it to rank higher in search results by matching the geographic location.
Cost of a domain and web hosting:
Namecheap.com – C$ 95.99
- Domain Registration
- Domain Privacy (Lifetime)
- Select a geographical location for your hosting server
- SSL Certificated
- Web Hosting
Domain.com – C$29.21
- Domain Registration
- Domain Privacy
To avoid losing traffic, I will also use these alternative domains, which will be automatically redirected to the main domain in case it is misspelled.
Main Domain:
- buyplanterbx.com
- shoplanterbx.com
- planterbxburlington.com
Domain option # 1
- buyplanterbox.com
- shopplanterbox.com
- planterboxburlington.com
Domain Variations:
To capture additional web traffic beyond spelling errors, I will include domains that reflect other search queries people use when searching for planter boxes online.
These domains will target specific search terms such as ‘Cedar Planter Boxes’, ‘How to Grow a Vegetable Garden’, and ‘Balcony Planters’. Cedar is an antimicrobial material that makes it ideal for planting vegetables.
Furthermore, individuals who are interested in planting vegetable gardens will need the necessary tools and containers, so I can capitalize on people searching for DIY instructions.
Finally, people tend to use specific search words based on their situation, such as using the word ‘balcony’ to find planters suitable for condos and apartment buildings. The additional domains I will use are as follows:
- www.cedarbx.com
- www.DIYvegetablegarden.com
- www.balconygardendiy.com
- www.cedarplanterbx.com
- www.balconyplanterbx.com
In conclusion, planter boxes are popular during the summer months, as evidenced by the frequency with which the term ‘planter boxes’ is searched on popular search engines like Google, as well as my own observations within my neighborhood, particularly in Burlington, Ontario.
To capitalize on this market in the e-commerce space, having a strong domain name strategy is crucial to the success of an e-commerce site. Using short, concise, and call-to-action domains is an important part of this strategy to capture online traffic.
However, I have also taken steps to capture traffic from people searching for related topics, such as purchasing a planter box (for example, DIY Vegetable Gardens).
Out of all the domain options listed above, I believe buyplanterbox.com is the best choice for the primary domain of this business. Its clear and concise name includes relevant keywords (planter box) and features a direct call-to-action (buy).
With the support of the secondary domains mentioned in this report, I am confident that I can capture a significant portion of the planter box market in Burlington, Ontario.
