Brand Style Guideline
Speedy Meals offers a variety of international meals and recipes with the ingredients ready and fresh directly to your kitchen.
- Client
Speedy Meals
- Category
Food
- Date
3rd May, 2022
- Location
Toronto, Canada
USP:
SPEEDY MEALS offers easy recipes with ready and fresh ingredients directly to your table.
Unlike “Blue Apron”, we offer you authentic ingredients from your prevenient country.
SPEEDY MEALS offers, in addition to the step-by-step recipe, a video tutorial explaining how to cook your favorite dish, subtitled in any language in the world.
Business Goals
- Increase overall brand awareness in 15% within 6 months.
- Upgrade 15% customer retention in the next three months (June-August)
- Increase market share by 10% year over year
- Expand into a new demographic market within 6 months.
- Increase new customer reviews by 20% year over year
Target Audience:
More than 50% of the people who live in Toronto are coming from different country than Canada, this was the first reason that we select our target market.
We are going to have two main different groups, the first one families and the second students. We decided this because in our demographic study we evidence that they are indifferent ranges of ages. Always having in mind that all of these people is an international population.
Brand Attribute
Speedy meals would like to be considered a Casual and Attractive brand for everyone, especially people who came from different countries.
We will offer a variety of international recipes adapted with a guide step by step written and a video guide to make it easier to follow the recipe.
We have the right and specific ingredients to make that your food taste like in your country.
Application Package
Application T-Shirt
Application Box Carrier
Business Cards Design
